Engaging your customers and creating a bit of theatre in the
process is seen as a major imperative for traders and one where our personal
focus can be maximised.
Muji, the respected Japanese retailer, has just opened a flagship
store in New York and some of their innovations help create that individual
relationship that customers seem to crave.
Embroidery Station - a range of clothing can receive personal
embroidery treatment on site with a variety of design options.
Fragrance Factory - individual recipes for room air fresheners
can be concocted on site by adding personal favourite fragrances to the mix.
Bacon & chocolate fragrance anyone?
Carry Bag Design - this
might be a little less significant in the personalisation stakes but being able
to decorate your carry bag at the counter using a range of fun stamps creates unique
individual packaging for that special gift.
In a world of mass production and sameness, the opportunity to
create an individual purchase for your customer can be very profitable. The
ideas mentioned above are feasible for market traders and no doubt there
are many other similar ideas that don't require a huge outlay. Why not try
experimenting right now?
