Thursday 23 February 2012

Queen Victoria Market Rates Highly On Facebook

A recent report identifies QVM as having a significant facebook engagement rate.
Engagement rates are a simple equation of the number “talking about this” divided by the number of fans. David Jones has an engagement rate of 18.7%, Air New Zealand – Australia 27.4%, and Woolworths gets 25.9%. QVM received a special mention at 20.5%.
‘People talking about this’ is defined by Facebook as the number of unique people who have created a story about a page in the past week, by liking the page or one of its posts, posting on its wall, answering a question, responding to an event, mentioning the page, tagging the page in a photo or checkin, or recommending the page or place.
Good to see the QVM is succeeding in social network participation.