Click
Frenzy is a joint effort by Australian retailers who are emulating the famous
US event. The Click Frenzy website launched Tuesday evening and unfortunately
crashed within minutes as demand from shoppers exceeded the capacity of the
website.
David
Jones, who are not part of Click Frenzy, attempted to hijack the event with
their own specials launch on Tuesday afternoon but their site also crashed.
The
lesson for Australian retailers is clear - customer demand is obviously there -
just get the technology right to take advantage of it.
