General Merchandise Traders decided to do their own count but they did it with a difference. Instead of surveying people wandering malls or going to and from their cars, they surveyed actual paying customers in the top end of the market. Over a period of one week, customers who opened their purse/wallet to purchase, were asked where they came from. A staggering 70 % were intrastate or interstate tourists.
This has been an important discovery in the way we target our key tourist customers but of course 30% of our customers can’t be ignored either and many traders see great potential in attracting more locals into the top end of the market at the same time.