Sunday, 11 September 2011

Traders Have Their Say

On Grouping Stalls -
" Here here" Rosalie! The market is much more than'just another shopping centre - "going to the Market" is a totally different unique experience in shopping. Differntiation in marketing & promotion is invaluable. The sheds are clearly lettered, stalls numbered giving exact address. How is this a "significant problem?", what is the arrangment re shop location in shopping c\re?? The Market operates as it has evolved. Traders have rights to stalls they have been allocated, is the proposal that all stallholders be re-located and for what benefit? How & by whom should such a massive stall reallocation be emplemented? What criteria for relocation?
Legal implications?
Massive upheavel to traders.
Stress,
what of the 5 stall convention?
Where is stock grouping in shopping centres? By grouping we would end up with just 1 big stall of each after a while, the biggest one usually destroying the smaller, one by one. This would remove range and specialisation which is now possible and make the market smaller.We are not the same as fruit &veg but u can see the process in action there not many small fruiteres left. Lets not shtupp ourselves, market should be exeptionally well advertised and marketed well lit, really clean ,no smell not to much excessive noise fans in summer effective weather protection etc if it aint broken ... - Michael P

On Mystery Plans For QVM-
I was contacted last saturday by the abc.
I was asked if I knew of traders leaving the market, because of poor business.
I think they wanted to make out things were really bad. I told them we were very busy, in fact busier than ever.
He asked if I minded being interviewed on camera. I said "No". He said he would be back - that was a week ago.
I think they were looking for other comments. this is so bad for the market. I will discuss with office.
- Anonymous

On Mystery Plans For QVM-
I can't believe that the Town Hall aka Robert Doyle has the nerve to think that he can "improve" our market! Boy is he sadly mistaken! We just lie down while he walks all over us!! I LOVE THIS PLACE AND WHAT IT IS!! IS an icon! Before he came and after he leaves! DO NOT FIX SOMETHING THAT IS NOT BROKEN! Nurture it! Why not get him to walk around and talk to the stallholders on a one on one basis. He wouldn't do it! We are loved by the public, local, and international JUST THE WAY WE ARE!! I needs his email or his direct phone line! - Rosalie
On Mystery Plans For QVM
Come on stallholders you can't think this is ok!! Please step up and speak!! this is your place of business where we make a living, grow up our families, feed and educate them from our livelihoods here!! - Rosalie

Just click on "Comment Here" below if you would like to add your voice. If you reading this post from an email you will need to go to our webpage to leave a comment - http://www.victraders.com/

Market Interview - Roy

Name? Roy
What do you do/sell at the market? Hairbrushes
How long have you been at the market? 5 yrs
What do you like best about the market? - Meeting different people from all around the world.
 Worst moment? -Conflict with neighbour over nothing.
Past jobs ? International trade broker.
Sporting interests? - Soccer.  Playing Indoor soccer.
If you were CEO for a day? - Put a heater in for winter.
One thing nobody knows about you? Mmm, pass.
Favorite food? - Anything hot and spicy
Favorite drink? - James Boag beer
Favorite TV show/ movie ? - Premier league soccer. Matrix trilogy
Fav musician /band? Maria Carey
What is the best piece of advice you've ever been given? From father "Learn to say no! "
If you had your Sunday arvo free from the market, what would you do?   Take my wife and pet dog to the beach.
If you were given a 2 week free holiday anywhere around the world, where would you choose to go? Bangkok
Who the most famous person you have met in your stall?  Never met anyone famous.
What does Arsene Wenger (Arsenal coach) need to do this year to retain his job?  Finish top 4
Do you love your Subaru ? Yes.
If you won tattslotto what would you drive? Maserati GT
Thanks Roy

Interviewed by Tony

Saturday, 10 September 2011

Retail News of the Week - 10/9/2011

1. The Franchise Council of Australia has warned governments that excessive red tape is inappropriate in today’s fragile retail environment .
2. Victorian newsagents have launched a ‘love your newsagent’ campaign with billboard, radio and newspaper advertising, instore promotional material, a consumer competition and an online customer survey.
3. Satch Clothing goes into administration.
4. ARA calls Saturday and Sunday retail wages unsustainable.
5. Consumer prices fell slightly in August, largely due to the fall in the price of fruit and vegetables, a measure of inflation shows.
6. US retailers embrace mobile commerce. Nordstrom, Urban Outfitters and Macy's among the retailers allowing mobile checkout instore.
7. Oxfam Australia threatens leading denim retail group with the consumer watchdog due to the health impact of sandblasting denim jeans in manufacturing countries.
8. Research finds shoppers turn to Australian retailers online before internationals.
9. Harvey Norman chairman says offshore websites have had no impact on the chain's sales.

Record No. of Pageviews For Fifth Avenue Luggage

Since 2/8/2011 your Trader Volunteers have been submitting key products from the top end of the market for promotion on the QVM Facebook page. These are Daily Deal type promotions directed at the market's Facebook friends, currently numbering over 4,900. 
Approximately 3 daily specials have been presented each week and the record number of pageviews is currently held by Fifth Avenue Luggage in C shed for their $29 Backpack/Laptop combo with over 6,245 pageviews. Cost to the trader? - Nil

Brag Your Bargain - New Facebook Initiative By QVM

An interesting new initiative by the market on their Facebook page as described in this blurb to customers - .
“Have you recently bagged a bargain at Queen Vic? If so, we want to hear about it.
Brag your bargain and you could win a $200 shopping spree.
To enter, take a photo and upload your bargain. Be sure to insert a caption and don't forget to include the name of the shop or stall where you purchased your item and the price. You can submit as many photos as you like before 9 October 2011.
Then you, your friends and all of our fans can vote for your favourite entries.”

There are a few points to make here. Firstly, this looks like an excellent extension to the market’s Facebook activity and is a really good fit with way social networking works.
Secondly, if you are one of the few traders who still object to customers taking photos at your stall you may wish to rethink your attitude.
Finally, why wouldn’t traders take advantage of this type of free promotion and encourage their customers to enter the competition. The customer gets a chance at a $200 prize and you get extra promotion. They say that personal recommendation is the best form of advertising.

Friday, 9 September 2011

Mystery Plans For QVM

A television reporter from the ABC contacted Trader Representatives today asking if we had been consulted about the latest plans for the QVM which had recently been passed by the Melbourne City Council. Apparently the reporter felt that the plans would have a significant impact on the market's operation.

Our knowledge of significant plans for the market is limited to the Lord Mayor's plan to beautify the Queen St. mall and return the market to its No.1 icon status. There was recent publicity about Cr. Peter Clarkson's proposal to construct an apartment building/carparking complex on the site of the current carpark and we know there have been longer term plans to improve the market's carpark facilities and plenty of publicity about how that would impact on the cemetary located at the site. We have not been consulted on any specific plans.

Perhaps at this point we should define "consult" because the QVM has sought ideas from traders through the Trader Focus Groups on how the market might be improved. In our view a consultation requires discussion on specific proposals that the QVM intends introducing.

"Where there is smoke, there is fire" and if the ABC's interest is not enough perhaps we should just mention that what has been described as an "archeological dig" was commenced today in the carpark. The ABC television crew conducted some interviews in the market and we can expect some news coverage in the coming few days.

UPDATE 10/9/2011 - The carpark dig is being conducted by Alpha Archeology Pty.Ltd.

Thursday, 8 September 2011

Bizz Buzz Deal of the Week - Logo Design

Get 3 custom made, original logo designs with 3 revisions for only $99 (normally $699)
Full details here - http://bizzbuzz.com.au/current-deals/

Tuesday, 6 September 2011

Where The Hell Are We? - Re-visited

We posted on the subject of stall location and customer convenience last week. Basically, we proposed that customers needed more assistance finding traders and one option was to group traders according to their category. The response has been spirited so we have repeated the post comments here.

COMMENTS:
2/9/2011 - 21:58
We have a great colourful place!Varied as we walk,that keeps it interesting!If we are grouped tog we would eradicate duplicity of the same owner,would that be wise?we would shrink;10% less stallholders(at least).I like people asking me the whereabouts of products they sought after!I really enjoy the interaction, in fact the locals have been doing "an amazing race" on sundays and ask where they can find certain things,eg.donuts or pencil or magnet.It's good for us DON'T CHANGE A THING!nO i'm not in a time warp!! - Rosalie

3/9/2011 - 18:10
I've seen you in action Rosalie and you are very helpful with customers but not all traders are, and not all traders have your knowledge of the market. Where does that leave the customer? - Greg

5/9/2011 - 05:57
I have personally spoken to a numerb of stallholders abut the concept of "grouping" like stallholders together, and my opinion remains unchanged, and it is this. One of the main benefits we have at the Market I feel is the relatively slow and relaxed pace patrons walk through our aisles. I believe that "grouping" risks creating a Shopping Centre style pace, where people have the blinkers on while they head briskly and somewhat blindly directly to their chisen stall/s.
Having personally worked at these Shopping Centres, decidedly undesirable and potentially damaging modification.  - Ivano

5/9/2011 - 22:50
" Here here" Rosalie! The market is much more than'just another shopping centre - "going to the Market" is a totally different unique experience in shopping. Differntiation in marketing & promotion is invaluable. The sheds are clearly lettered, stalls numbered giving exact address. How is this a "significant problem?", what is the arrangment re shop location in shopping c\re?? The Market operates as it has evolved. Traders have rights to stalls they have been allocated, is the proposal that all stallholders be re-located and for what benefit? How & by whom should such a massive stall reallocation be emplemented? What criteria for relocation?
Legal implications?
Massive upheavel to traders.
Stress,
what of the 5 stall convention?
Where is stock grouping in shopping centres? By grouping we would end up with just 1 big stall of each after a while, the biggest one usually destroying the smaller, one by one. This would remove range and specialisation which is now possible and make the market smaller.We are not the same as fruit &veg but u can see the process in action there not many small fruiteres left. Lets not shtupp ourselves, market should be exeptionally well advertised and marketed well lit, really clean ,no smell not to much excessive noise fans in summer effective weather protection etc if it aint broken ...  Michael P

6/9/2011 - 13:50
Millions are spent around the world making shopping centres an adventure for their customers. In a sense we've been doing that since day one. It is literally an adventure to shop at the market and find your product and that is part of its charm. However, even the most adventurous shopping centres make it easy to find your retailer if you are in a rush. It is called customer service. They do that with informations booths, touchscreen kiosks and brochures. We have a website that lists many (not all) traders but still often says "call the office for location details". Sorry - not good enough. - Anon

Sunday, 4 September 2011

Wow! .......And There Was Light.

New downlights were installed on the northern (Victoria St. Side) of K shed this week. One of the large pendant lights for each double stall. The improvement is quite spectacular and will be a boon on the duller trading days of winter. A far more professional solution for the night market as well. This latest installation appears to be part of an overall revamp of lighting in J, K, RK, RL, and L sheds.

Retail News of the Week - 4/9/2011

1.       Coles is expanding its product offering by bringing fashion to its grocery aisles with MIX, an exclusive collection of clothing and accessories.
2.       Woolworths is offering Life Insurance and Pet Insurance in its first rollout of insurance related products.
3.       Harvey Norman reports a slight rise in profit despite reduced returns for franchisees.
4.       Furniture giant, Ikea, gives US$62 million for African refugee centre.
5.       Online electronics retailer, Kogan, announce a 264% increase in sales over 2010.
6.       Australia’s July retail sales up 0.5% (Yes, half a percent).

Market Interview - Herman

Name? Herman

What do you do/sell at the market? Jewellery

How long have you been at the market? 34 years

What do you like best about the market? - Huge diversity of stall holders and stall holders themselves.

Worst moment? - When a customer said “I’ll be back" and didn't return.
(Note from interviewer, I just pissed myself)

Past jobs? Laboratory technician for wool trade AWTA

Sporting interests? - AFL, cricket, synchronized swimming - viewing only.

If you were CEO for a day? – I’d Interact and react to stall holder’s needs, but no free rent.

One thing nobody knows about you? I'm a refugee from Queensland.

Favourite food? - Seafood in general.

Favourite drink? – Water.

Favourite TV show/ movie? – Q&A (abc), Forrest Gump.

Favourite musician /band? Led Zeppelin.

What is the best piece of advice you've ever been given? If you’re so smart, start your own business, after we had called each other names that we were not born with.

If you had your Sunday arvo free from the market, what would you do?   Fishing with Leo, (what goes on out there stays out there,).......( déjà vous)

If you were given a 2 week free holiday anywhere around the world, where would you choose to go? Vatican to have a chin wag with the Pope.

Who is the most famous person you have met in your stall? Don Henly from the Eagles

What are your odds for the premiership? Collingwood over Geelong 



Thanks Herman

Interviewed by Tony

Saturday, 3 September 2011

Retail Sales Predictions For Father's Day

It might be a little late with Father's Day tomorrow but here are some professional estimates on the business we can expect.

Father's Day Spending Forecast 2011: IbisWorld

Father's Day gift category
2011 spending ($m)
2010 spending ($m)
% change
Cafes and Restaurants
157.0
154.1
1.86
Hardware and Electrical
141.8
135.1
4.71
Clothing
65.4
69.1
-5.60
Other
65.2
65.0
0.23
Gift cards
64.4
63.4
1.54
Sporting Goods and apparel
61.4
60.8
1.04
Liquor
32.5
31.6
2.71
Books & CD's
30.2
32.0
-5.81
Personal Care
29.7
29.2
1.47
Total
647.6
636.5
1.72

Landlords Have Unfair Advantage

Okay, the heading states the obvious but in WA the parliament is currently debating amendments to commercial tenancy agreements including the unfair advantage that landlords have over tenants.
Currently landlords hold all the cards as they require tenants to disclose turnover as part of leases, but there is no reciprocal obligation on landlords to disclose rental information including market details. Apparently one proposal is that valuers be allowed access to lease information.
The problem is that disclosing turnover is presently one way. If rents were tied to turnover (including lower rents for lower turnover) then we would see a much fairer playing field and you and I would be paying much lower rents.

Friday, 2 September 2011

The Productive Ant

Our thanks to Jillian and Alby for this gem.

Thursday, 1 September 2011

MarketLife - Spring Edition Out Now

The Spring edition of QVM's MarketLife, is out now with the physical magazine available at the market office and the online edition viewable here - http://www.marketlife.com.au/

MarketLife gets better and better with each edition and has the potential to become a key marketing tool. If you are not already part of the exercise you should be. You can contact Andrew Cyples at -
Market Office513
Elizabeth Street, Melbourne Victoria
3000
+61 3 9320 5822

Alternatively, speak to one of your trader volunteers.

SBS Insight - Has the traditional retailer had its day?

Tuesday night’s TV show involved retailers, shopping centre owners and customers in a discussion on the future of retailing. If you missed it, there will be a repeat on Friday 8:30pm SBS TWO and Monday 2:30pm SBS ONE.
Many issues were discussed and we have selected a number of comments from the SBS website to give a feel for the issues that affect us all.
The problem with Retail in Australia - Australian Retailers are affected by their lack of awareness of the impact of online, poor customer service and lack of focus on the importance of the customer and the lack of skill that is needed by a canny retailer. They need to adopt the essence of a great retail business and adapt to the new market. They need to put the magic back into retail! + 18 agree  - 2 disagree
Made in Ethics - Honestly, how much 'stuff' do we need? I'm sick of updating all my technology, wardrobe and look every other season just so I can be part of the template society. I'm also tired of being let down by cheap Chinese-made items. I don't need designer labels. I don't need toxic synthetics produced in highly polluted areas. For me it's about ethics from now on. Turning hippie :) + 25 agree  - 0 disagree
The real issues - The problems facing retailers are complex and no one issue or fact is totally responsible. Australia has some of the worst Customer Service in the World. So while all these external factors are contributing Retailers themselves have to stop expecting the government to bail them out and start making it a pleasure to shop again. I know I'd rather walk into a shop and touch and feel a product, but these days I might as well buy on line as its probably better service as well as being cheaper.+ 4 agree   - 1 disagree
End of retail It's wrong to blame the downturn in retail on online shopping.We sell gourmet quality food products and have no competition from overseas, yet our turnover fell by 60% in 2009 and has continued downwards since then although at a slower rate.The big electrical retailers arent helping.They are encouraging customers to spend their 2014 income now.Its also wrong to compare store prices here with warehouse prices overseas.The warehouses have low overheads no sales staff and less generous conditions. + 2 agree  - 1 disagree
Retail I have been assessing customer service via mystery shopping for the last year and generally it is good as are product choices and store presentation I believe the costs blowouts are not a result of taxes but can be firmly blamed on the actual property owners not the leesees. The rents retailers pay are beyond belief even small stores are charged ridiculous rents which need to be factored into the price of goods. Once again it is the landlords who everyone works for. + 14 agree  - 0 disagree

Where The Hell Are We?

In response to one of our Facebook trader posts, a customer asked “Where is L shed?” Now, we all get asked those sorts of questions everyday but are we in danger of familiarity masking what is a significant problem for customers?
Not only are our location descriptions incredibly archaic (what does “Rear of K shed” really mean?) but can you imagine going to your local neighbourhood shopping centre and finding most of your retailers had changed location from the previous day?
This problem is not a feature of the whole market. Food traders are generally in the same spot each trading day so really it is a problem for General Merchandise Traders. Tourists may be more accepting of wandering the whole market to find what they want but, locals, and certainly city workers, will place more emphasis on speed and convenience.
There is another aspect to this whole question of finding traders. At the QVM we have the biggest concentration of independant traders in categories like sheepskin footwear, sports shoes, and souvenirs, where there must be 8 or 10 stalls each. No shopping centre can compete with us in terms of product specialisation. Yet the advantage we hold is not immediately obvious to customers who have to walk the whole market to check them all out. The alternative is grouping like-stalls together! Grouping seems to work fine for shopping centres who, let’s face it , do get some aspects of customer convenience correct.
So we have two problems – firstly, our location identification is out of touch with modern expectations (“Well Rear of K shed is at the back of K shed but it is not really the back, in fact it looks more like the front, but that’s what it was called around 130 years ago and we’ve stuck with it”). Even lowly carparks have things like colour coding to help users. Secondly we traders move around and do a really good job of confusing our customers. Surely, in this technological age we can come up with a way around the problem.
We welcome your views.

COMMENTS:
2/9/2011 - 21:58
We have a great colourful place!Varied as we walk,that keeps it interesting!If we are grouped tog we would eradicate duplicity of the same owner,would that be wise?we would shrink;10% less stallholders(at least).I like people asking me the whereabouts of products they sought after!I really enjoy the interaction, in fact the locals have been doing "an amazing race" on sundays and ask where they can find certain things,eg.donuts or pencil or magnet.It's good for us DON'T CHANGE A THING!nO i'm not in a time warp!! - Rosalie

3/9/2011 - 18:10
I've seen you in action Rosalie and you are very helpful with customers but not all traders are, and not all traders have your knowledge of the market. Where does that leave the customer? - Greg

5/9/2011 - 05:57
I have personally spoken to a numerb of stallholders abut the concept of "grouping" like stallholders together, and my opinion remains unchanged, and it is this. One of the main benefits we have at the Market I feel is the relatively slow and relaxed pace patrons walk through our aisles. I believe that "grouping" risks creating a Shopping Centre style pace, where people have the blinkers on while they head briskly and somewhat blindly directly to their chisen stall/s.
Having personally worked at these Shopping Centres, decidedly undesirable and potentially damaging modification.  - Ivano

5/9/2011 - 22:50
" Here here" Rosalie! The market is much more than'just another shopping centre - "going to the Market" is a totally different unique experience in shopping. Differntiation in marketing & promotion is invaluable. The sheds are clearly lettered, stalls numbered giving exact address. How is this a "significant problem?", what is the arrangment re shop location in shopping c\re?? The Market operates as it has evolved. Traders have rights to stalls they have been allocated, is the proposal that all stallholders be re-located and for what benefit? How & by whom should such a massive stall reallocation be emplemented? What criteria for relocation?
Legal implications?
Massive upheavel to traders.
Stress,
what of the 5 stall convention?
Where is stock grouping in shopping centres? By grouping we would end up with just 1 big stall of each after a while, the biggest one usually destroying the smaller, one by one. This would remove range and specialisation which is now possible and make the market smaller.We are not the same as fruit &veg but u can see the process in action there not many small fruiteres left. Lets not shtupp ourselves, market should be exeptionally well advertised and marketed well lit, really clean ,no smell not to much excessive noise fans in summer effective weather protection etc if it aint broken ...  Michael P

6/9/2011 - 13:50
Millions are spent around the world making shopping centres an adventure for their customers. In a sense we've been doing that since day one. It is literally an adventure to shop at the market and find your product and that is part of its charm. However, even the most adventurious shopping centres make it easy to find your retailer if you are in a rush. It is called customer service. They do that with informations booths, touchscreen kiosks and brochures. We have a website that lists many (not all) traders but still often says "call the office for location details". Sorry - not good enough. - Anon