Although food is not the main game in the General Merchandise area of QVM, food is obviously an essential ingredient in this market’s make-up. So when a competitor takes another little bit of our turf, we take notice.
Woolworths has just announced a grocery pick-up service for Melbourne Airport. The idea is that weary travellers can pick-up their essential food items without having to stop off on the way home. It is all about convenience for the customer and makes it easier to avoid the empty pantry syndrome. Customers order via an app on their mobile phone and their food is ready for collection on arrival at Melbourne Airport.
Sounds like a great idea and the sort of thinking that could enhance the traditional food offering at QVM.
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