Thursday 26 May 2016

QVM To Be Home To New TV Series

Earlier this week our CEO, Malcolm McCullough, advised that an exciting promotional opportunity will be announced at 12:30 today and we can now reveal that The Queen Victoria will be home to a new national TV show called My Market Kitchen.

The new cooking series will air weekdays on Network 10 and celebrate fresh produce and market life. It will be filmed on location at QVM and hosted by 2013 Master Chef winner, Emma Dean and runner up Lynton Tapp. Filming will start later this month.

Traders will feature in some of the segments to highlight seasonal produce as well as share their tips and tricks for everyone watching live at the market and on the TV. General footage of the market will be featured throughout the show, particularly in the opening and closing segments as well as lead into and out of commercial breaks. The new series is expected to reach 500,000 people per week. Ninety episodes will air for 18 weeks, with the "My Market Kitchen" launching later in the year.

"Food is about people and QVM has both."

"I am so excited to be filming in the Queen Victoria Market - this market means so much to me. I have been coming here for 20 years because of its variety, vibrancy and freshness! I can't wait to delve deeper into store holder's stories, and learning even more about their history and produce. Food is about people and QVM has both." - Emma Dean, Masterchef winner 2013.

My Market Kitchen commences filming next Monday.