The QVM has launched three new TV advertisements which give a different take on MarketLife.
Marketlife has been generally regarded as a customer oriented feel-good phrase about where to shop. However the new ads concentrate on traders talking about their life at the market - their connection with the market, what they like about the market, and some interesting insight into being a trader. It could be said that the ads feature the market's best asset - its traders. If you haven't seen the ads, check them out here - http://www.youtube.com/user/QueenVicMarket
It is interesting that The Queen Victoria Market is not mentioned in the ads although the QVM logo does feature.