Wednesday 13 April 2011

Market Rules for Better Business - No.1

1.Change your display regularly Shopping centre designers put a lot of effort into making the shoppers experience an adventure. They deliberately try to lose customers in the shopping environment. Customers store basics in their memory and when they visit your stall they are influenced by what they saw the last time they visited. If you change your display you change their perception of what you are selling, they notice products they didn’t notice before, and they are excited by the adventure. This is a simple inexpensive way of improving the customer’s experience and giving all your products the exposure they deserve.
Market Rules will become a regular entry on our website. What are your market rules? Email us or comment below.