Thursday 12 May 2011

Macy's/Bloomingdale's Perform Well

We don't normally report on US retailers results but two interesting things came out of Macy's  stellar performance in the March quarter.
They contributed their improvement to a combination of marketing and cost-cutting measures but particularly highlighted the tailoring of their merchandise to local regions (listening and reacting to local demand) and their concentration on exclusive brands. A stunning 43% of their revenue comes from private, exclusive and limited-distribution brands. It helps to not have competition.