Sunday 27 November 2011

Dolly Brings Customers

Anecdotal evidence that the Dolly Parton concerts in Melbourne this week have brought lots of tourists to Melbourne with reports from a number of traders that business was good from Tuesday on. This connection between special events, tourists and business for General Merchandise Traders is the reason we have circulated traders this weekend asking for volunteers for a customer survey. If we can become more professional about understanding our customers, where they come from, and why they are coming, we might just be able to target this type of concert in the future.