Every year brings new Christmas retailing trends and there is much discussion this year as the retail world goes through significant change.
Star Wars Awakens Customer Spending
The Force Awakens is not just a blockbuster movie, but a retail phenomena in its own right with massive sales of accessories and memorabilia. The big boys like Target and Toys’R’Us are certainly cashing and we wonder how many of our market traders have access to Star Wars merchandise.
Click-and-collect Not So Simple
There have been reports that the transition from old fashioned bricks’n’mortar retailing to new technology has struck snags when it comes to buying online but collecting in store.
According to the Washington Post as much as 60% of click-and-collect sales suffered problems on Black Friday and those problems have also turned up in Australia. Dick Smiths recently had to handle criticism about their click-and-collect strategy.
Apparently criticism includes goods not being ready by the nominated time or not turning up at all. Retailers like K-Mart say they are constantly attempting to improve the digital and in-store experience.
Re-inventing retailing has its issues.
Costco’s Loyalty Program Beats Competition
Costco charge an annual fee to shop in their stores and intuitively that may seem a barrier but the queues in their car parks and at membership counters this Christmas would suggest otherwise. Apparently the fee is part of establishing a loyalty relationship that is certainly working for Costco.
Boxing Day Bonanza
Boxing Day is probably the ultimate bricks’n’mortar shopping day in Australia with thousands of shoppers choosing to visit a physical store. Customers were queuing outside David Jones and Myer from 5am in almost a counter move to the new threat of online shopping.Preliminary estimates put pre-Christmas and Boxing Day sales up by as much as 4% over last year.
Sydney Car Park Jam
Sydney's Castle Hill Shopping Centre received unfavourable publicity with some Christmas shoppers enduring 3 hour waits to get OUT of the car park last Wednesday. Nearby roadworks are thought to have added to the problem.