This is a plug for an upcoming webinar, but it is free, and you may gain some interesting insights into the growing trend to personalising your offer to customers. McDonalds are doing it with customer designed burgers and perhaps there are opportunities in your product range at The Queen Victoria Market.
It's all about me!
Personalising the retail offer
In today’s increasingly fragmented yet hyper-connected society, consumer
behaviour can no longer be predicted, and yet all voices still need to be
heard. As retailers attempt to be more relevant to their target audiences, and
cater to their unique needs, retailers are adapting their service offers and
store experience strategies to engage with prosumers.
By encouraging consumers to become the active producers of their own products, opening up the supply chain, brands have the opportunity to still have major impact within their desired audiences, whilst lessening the risk factor. According to Marketingmag.com, “brand conversations with the ‘me-economy’ are the big opportunity.”
Join Retail Doctor Group and the National Retail Association on Wednesday 27th April 2016 at 13:00 EST in their next Digital Business Kit interactive webinar to reflect on the power of personalising your retail offer.
This webinar is built by retailers for retailers, so submit your own questions or real life scenarios when you register to be discussed LIVE in the webinar!
Got a question on the most effective way to personalise your retail offer?Submit your questions when you register to get the most out of this interactive webinar.
Here is the link - Free Webinar