One of the many gems of information that came from The Visual Merchandising Workshop was doing your own market research. How? - just ask your customers.
Simple questions like -
"What brings you to our stall today?",
"Did we meet all your expectations?",
"Why are you in the city today?",
"May I ask where you come from?"
- will give you valuable insight into the source and motivation of your customers and help your decision making on product ranges, presentation and a whole range of customer related issues.
You will find that the majority of customers respond well to your show of interest so you gain from better customer relations and a better understanding of how customers view your business.