Thursday 20 October 2011

Electronic Hangers React With Customers

A Japanese clothing store has introduced RFID (Radio Frequency Identification) hangers that interact with the customer.
Apparently, when the customer selects an item from the rack ,a nearby information screen lights up with information about the product selected including suggestions for possible add-on accessories.
The store says it has introduced the system to cater for customers who try to avoid sales staff but the cynic in us says it is another way of reducing staff numbers.
The system has potential for adding music at the appropriate time – say, "You are so beautiful" as a dress is tried on or "Bad to the bone" for a leather jacket.
Call us old fashioned but we can't help thinking that good customer service beats this hands down.