One major criticism is that the bulletins contain too much spin. They
are seen more as a management promotion tool than a pure information source.
Take the last bulletin (Issue 115) which, in referring to String Bean Alley
said - “The opening of the precinct has been well received by the public and
media with the buzz continuing.” That statement is fine for public consumption.
But, please! We are professional market traders. We know that buzz is lacking
in String Bean Alley at this early stage. Here is a statement that might have
attracted credibility in a Trader’s Bulletin – “The opening of the precinct has
started well. Much needs to be done to generate customer flow and a retail
buzz. We have plans for...............”.
If Trader’s Bulletins
are to achieve their aim of informing traders, they need to treat their readers
like professional market traders and cut the bull. It is one thing to be super
positive about what is happening around us and another to tell it how it is.
Traders like to feel that they are working with a management that understands
the realities of trading at The Queen Victoria Market. Honest communication on
what is really happening (in all issues affecting the market) will go a long
way to repairing a tarnished management/trader relationship, and regaining reciprocal respect, trust and
confidence. COMMENTS:
From Facebook - 16/8/12 - "Well said Ed." Andrew
