What a difference a tattoo can make. We are of course talking about the Royal Edinburgh Military Tattoo currently performing at Etihad Stadium in Melbourne and bringing a smile to the faces of many top end traders at the Queen Victoria Market (a very royal connection).
The Tattoo is bringing thousands of visitors to Melbourne and for many of them, our market is on the agenda. Our photo shows four large tourist buses in the one shot on Peel St. on Saturday and many traders have reported brisk business.
Interestingly, the visitors are definitely of an older demographic and yet their spending seems to be quite broadly spread though out the top end of the market. Perhaps categories like youth street wear may not feel the love so much.
February can be a very quiet month (usually the quietest of the year) so a business spike like this is very welcome. As one trader said – “Who do we ring to book another event . We are not greedy, once a month would be fine?”