Friday 17 February 2012

Price Competition From Centres

Okay, The Glen in Glen Waverley is not actually a cutting edge shopping centre but it does have a David Jones anchor and it typifies the middle of the road Melbourne shopping centre.
Two very competitive offerings caught my eye.
1.       Firstly, the shoe repair shop with its carousel of 100’s of leather (?) belts at just $10 each. I know, we have been selling $10 belts at the QVM for years but traditional retailers have always been trying to get around $30 for such belts. It looks like they might have caught up.
2.       A sun glasses kiosk with a large range of men’s, women’s, and children’s sun glasses for $12 and their top-of-the-range polarised fashion glasses (again a large range) at just $20. I don’t pretend to fully understand the sun glasses market but these seemed very competitive.
Both outlets were merchandised without great fanfare. In other words this wasn’t marketed as a one off special sale, just business as normal.