Thursday 23 February 2012

Billboard Shopping

A few months ago we reported the Tesco test in a Korean subway where shoppers could scan products on a wall and have them home delivered. Well, now it is in Australia.
Woolworths have launched a shopping wall at a Sydney railway station where they showcase over 120 of their most popular products. Customers download a custom mobile phone app, choose the products they want by scanning codes on the wall, pay online, and receive delivery at home. Now Sportsgirl have joined the trend by launching a shopping wall at their Chapel St. store which gives customers 24hr access to their online range.
Both retailers intend rolling out these shopping walls in other locations as they cater to customer demands for more flexibility in shopping.