Sunday 18 March 2012

Getting a New Product Approved by Management.

Professional retailing requires constant evaluation of your product range and tough times are making it even more important to keep exciting new products rolling in. But sometimes a big barrier, called QVM Approval Process, stands in our way.

Traders have reported great difficulty getting approval for new products particularly if they are slightly outside their approved stall content.  There have to be some rules. We don't want traders indiscriminately introducing any product they want, nor do we want to stifle the introduction of exciting new products that make QVM an exciting place to shop. These are important issues that require time and effort to make the right decision.

If you have a new product idea, be prepared to put up a professional case for its inclusion. We suggest you prepare a written submission giving brief details of the product, why it fits into your range, what advantages it will offer your business, and what advantages it will offer the market. In other words prepare a well thought through business case for your idea.

If your idea is a little bit off-field, expect a refusal first up, but don't despair, this is just the start of the process. Write again, add some more detail on your proposal and request a meeting to discuss its merits. Continue this process until you believe you have had a fair hearing.

The bottom line is, if your idea has merit, it deserves time, effort, and a professional application, and there is a good chance it will succeed.