Friday 21 December 2012

New Years Digital Resolution

An interesting article on suggests we should use our New Year’s Resolutions to prepare for the digital revolution in retailing.

Let’s face it, for many QVM Traders there is a long way to go, and the task is rather daunting but, taking it one task at a time makes a lot of sense. Our customers are embracing digital communication in a big way. So it makes good business sense to accommodate them.

Where to start? Here are a few ideas –

1.      Allow your customers to contact you via mobile phone or email and advertise those addresses.

2.      Set up a facebook page. It is quite easy to do and to update. Facebook is often called the poor man’s website. When you are set up you can link with the QVM facebook page and their 15,000 friends.

3.      Set up a website. There are a number of ways to do this, including the MYOB/Google free offer. Or ask a fellow trader who already has a website.

4.      If you already have a website, consider an upgrade and make sure it is mobile friendly.

5.      Start using a smartphone. It is a good business tool and it makes it easier to communicate with your customers.

There is a long list of digital resolutions you could adopt this year and you probably already have some things in mind. Of course good business planning takes place every day but for those of us who have been a little lax, the pending New Year is a good time to start.