Among all the modern innovations in retailing the Pop-Up Shop features quite highly. As the retail downturn takes its toll, Pop-Up shops are heralded as the answer to filling vacant retail space and an excellent way of trialling new concepts. Target, Gucci and Louis Vuitton have all operated pop-ups.
But as Trader representative Stephen McLennan points out they are nothing new to the Queen Victoria Market. We have been operating Pop-Up Shops for over 130 years. Customers are often amazed that traders set up their stall each morning and tear it down again at the end of the day. In fact the new Pop-Up Shops usually stay up for weeks or months but we do it every day and often in different locations.
Calling us stall operators is all of a sudden a little boring. But Pop-Up shop operators - now that is different, and trendy.