A report in Inside Retail this week suggests there are new influences in Christmas buying and we are suggesting that Market Traders need to be on the front foot.
One of the biggest new influences is Black Friday which has become a major buying period embraced by all major retailers. Black Friday is a sort of Christmas lead-in with lots of hype. What Black Friday does differently is concentrating buying into one frantic day. It is a major promotional period and your customers are likely to take a big interest in what is available.
The point is that, if you have a website or social media exposure, this would be a good time to ramp up your promotion by posting on Facebook and Instagram. It makes sense to be out there with the big boys when consumers are really active. You may not have the online presence of the big players but why sit back and let them have all the fun.
Black Friday in 2019 occurs on 29th November and you can start promoting your specials anytime.
Here is a link to an article in Inside Retail Australia - https://www.insideretail.com.au/news/international-retailers-rethink-black-friday-strategy-201908
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