One of the UK’s major supermarkets, Sainsbury’s, has just announced that it now has more convenience store outlets than supermarkets.
The chain is embarking on a major expansion of its convenience stores as consumers show a preference for shopping little and often. The trend helps customers to stick to their weekly budgets and cut down on waste.
UK supermarket giants, Saisnbury’s, Tesco, and Morrisons, all reported poor sales in the lead up to Christmas. Sainsbury’s sales growth was only 0.2% in the lead up while its convenience stores sales were up almost 18% and online up by 10%.
An analyst for UK’s Rabobank said that the trend towards convenience stores was also creating “hybrid customers” who were comfortable purchasing at the premium and non-premium ends of the buying spectrum.