David Jones have thrown down the gauntlet in the food retailing war as they claim the high end of the category.
This week their CEO described the big three, Coles, Woolworths and Aldi as "racing for the bottom" while DJ's look to the top of the prepared and fresh food market. David Jones have quite good credentials in this category although the recent failure of upmarket Jones The Grocer, and the reduction in Woolworths Thomas Dux outlets might be cause for concern. The balance of quality freshness and innovative prepared foods is their target. Prepared food is a growing category that is no stranger to food shoppers at any of the supermarket chains.
The interesting question for us is where does the Queen Victoria Market sit in all this?