Saturday 7 January 2017

Lunar New Year At QVM

The Queen Vic Market is gearing up for the Lunar New Year with a range of market activities. Here are details received from our marketing department - 

Last year Queen Victoria Market participated in the inaugural Melbourne Chinese New Year Festival that was developed under the direction of the City of Melbourne. The Festival benefited from cohesive branding and an integrated marketing strategy aimed at the Chinese community, local and international, as well as the non-Chinese community.

Following the success of last year, we will participate as a major activation partner in the 2017 Festival with celebrations igniting at the Market from 27 January to 12 February 2017.

Throughout this time, there will be an illuminated display of mythical creatures (image above) on Queen Street and red lanterns hung in the Food Court. The deli hall window will also be themed with products from the traders.

A Hongbao Wishing Wall will be installed on Queen Street where market goers will be invited to take a red envelope and to scan a QR code to follow our WeChat channel. They will also be prompted to play a Scratch & Win game for the chance to win prizes and offers from the traders and a hot air balloon flight over Melbourne with thanks to Global Ballooning.

The celebration continues over four event days:

Saturday 28 January      

10am – 12pm                 
Chinese Youth Society Lion Dance

Lai Zhou Chinese Martial Arts Academy

Chinese Performing Arts Development

New Eastern Chinese Instrument Group

Time Chinese Dance School
10am – 2pm                   
Chinese Fortune Journey - special offers & giveaways placed inside fortune cookies
12.30 – 1.30pm
Free cooking demonstration with Elizabeth Chong

Wednesday 1 February (Night Market)

7pm – 9pm                     
Hong De Lion Dance Association Dragon Dance

Laizhou Chinese Martial Arts Academy

Red-Crowed Crane Dance Group

Beijing  Association Dance Team

Operatic Performance Ms Shu-Cheen Yu

Chinese Instrumental Performance

Sichuan Opera Face Change Act
Saturday 11 February                 

9am – 3pm                     
FamFest Lantern Festival - street food, free kids activities and entertainment

Sunday 12 February                    

9am – 4pm                     
FamFest Lantern Festival - street food, free kids activities and entertainment