More
and more QVM Traders are establishing an online presence, but for many it is
just getting started that is the hard part, and at QVM we haven’t yet worked
out how to help them.
One
of our senior traders (with an active website) says that we need a better
structure to convert more traders to the benefits of online trading. He recalls
how, as a Trader Representative, he used to act as translator for non-English
speaking traders to make sure the message got through. It required direct
personal intervention to make sure a result was achieved.
For
many traders, going online is a very difficult task. There is plenty of
technical information around, and there are many websites that offer step by
step guidance. QVM even has its own assistance package. But if you have
language difficulties, or are not technically minded, the process can be
daunting.
Without
being too dramatic, we are in very difficult times - poor business conditions,
struggling financials, and low confidence levels all add to the barriers for
traders. Faced with all those difficulties, traders are more likely to find
reasons not to embrace online. It is easier to blame management for not
bringing us enough customers than to step into the scary new world of
technology.
There
is a famous saying that you can lead a horse to water but you can’t make it
drink. Well maybe the horse sees a ditch that others don’t see and he or she
needs a bit more guidance. That last yard can be the secret to success or
failure. The question is how do we get over the last yard? At least one senior
trader believes that one to one intervention is the way.
