Friday, 8 July 2016

What Do Nutella and Blog Writing Have To Do With Market Trading?

Writing a blog means that lots of articles come across your desk. They are all worthy in some way and even if you struggle with the conclusion of the writer there are usually some gems you pick up along the way. The great thing about writing is that you get to embrace the ideas that make sense to you and then weave them them into a new creation. And if that isn't a great lead in to a discussion on innovative entrepreneurship, I don't know what is.

Traders at QVM are faced with many pieces of information about retailing. We are going through a period of extreme change and new ways of establishing profitable relationships with our customers are popping up all over the place. We have the obvious ones like website's, and social media engagement. We have new contacts with local and overseas suppliers just an email or two away, and we have ancillary services like EFTPOS, PayPal and Square, to smooth out the customer connection. We have access to home printing of business cards, leaflets, and a whole range of promotional materials including low-cost, large format banner printing at your nearest office supply store. We have in-house marketing assistance and support grants, as well as a multitude of external business courses. There are many sources for market traders to weave their own little piece of retail magic.

"But it is all so hard right now" I hear you say. And you are right, it is hard, but this is where Nutella comes in. What is arguably one of the most popular snacks in the world came about through adversity. In the 1940's a world war helped disrupt supplies of cocoa and Italian Pietro Ferrero created a spread that used less cocoa and more hazelnut. It is now a major ingredient on breakfast tables across the globe. In fact the seeds for that combination went back to Napoleon's era but that is another story. The point is that adjusting to adversity is often the seed for new innovation and opportunity. Pietro Ferrero didn't start large scale manufacturing of Nutella until 1951 so these things don't happen overnight but, to state the obvious, if we don't get started they are never going to happen.

The advantage for small market traders lies in our flexibility. There are many things we can try at comparatively low cost and with close attention and perseverance we can expect results. Good luck with weaving your own little piece of retail magic.

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