Next month’s Committee of Trustees meeting is to examine a Vision for our Market and it might pay to look at just what a Vision Statement means.
Wikipedia says: "A vision statement is a declaration of an organization's objectives, intended to guide its internal decision-making. A vision statement is not limited to business organizations and may also be used by non-profit or governmental entities."
A good vision statement resonates with its intended audience whether it be customers, shareholders or employees and perhaps we should first note that the intended audience is just one variable in this conversation. Some vision statements can be quite complex, others very simple and succinct. Disney’s Vision Statement is “to make people happy” – that is pretty simple.
Perhaps the most common intent of a vision statement is to guide stakeholders. If stakeholders can embrace a vision statement it is said that unity throughout the whole organisation can be enhanced. Providing an intent and direction that everyone can understand is very important. It can also help in day to day decision making by all participants as decisions are weighed against the organisation’s vision.
A vision statement will often talk about the future in a very positive way and often sets some lofty things to aim for. It is a statement that can be reviewed and tweaked to fit in with changing circumstances and aspirations.
We look forward to this process as QVM reviews its vision for the future.