Wednesday 21 September 2011

Online Wine Sales Boom

It appears that wine is being taken up as an online darling of the Australian public with two recent events pointing to strong growth.
Dan Murphy's, Woolworth's online liquor store has been a standout success in this sector recording stellar growth in 2011 and receiving an online retailing award while Crackawines has just received a $5 million venture capital injection for its brand of online wine auctions.
Apparently  browsing for wine online (and receiving convenient home delivery) strikes the right chord with Australian consumers.