Too Much Signage Can
Be Too Much – An article on Inside Retail suggests that rather than inform
customers with signage we should show them with professional merchandising and
demonstrations. A good example is the fruiterer who rather than posting “Fresh Fruit”
signs around his stall, actually cuts open delicious looking pieces of fruit
for all to see.
New Flights From New Caledonia
– A customer tells us that the new direct flights to Melbourne from New Caledonia
are cheaper and likely to generate more market customers from that part of the
world.
A Shop Refit
Guaranteed To Bring New Sales – Monash University’s Department of Marketing
says that a store refit generates 43-44 percent more sales to new customers and
increases sales to existing customers by 7-10 percent. The report identified
store re-modelling as a significant factor in improving sales performance.
New Stall Concept - One of our traders is leaving his mark with a new Henna Body Art stall in the top end.
New Stall Concept - One of our traders is leaving his mark with a new Henna Body Art stall in the top end.
