In a move to offer greater service to its customers, McDonalds US is planning table service in some of its restaurants. It is all part of a move to stay at the forefront of customer relevance.
McDonald’s chief executive Steve Easterbrook recently told CNBC - “For the best part of our 60 years we’ve asked customers to fit around our business model. Now customers are more demanding and we are looking to adapt our business."
McDonalds are expecting some difficulties adopting the new service starting with staff attitudes. A culture based on "you come to us" will have to become "we come to you".
In the very competitive fast food industry, other players will no doubt be responding. Pizza Hut have already announced plans to upgrade their in-house restaurant facilities.