Sunday, 6 November 2016

Summer Trading Promotional Opportunities

The City of Melbourne is offering post Christmas promotional opportunities to city retailers. Following are the details. Please note that expressions of interest close tomorrow - 7th November.

We are seeking contributions from businesses that have an event, attraction, product, service or offer exclusive to the City of Melbourne municipality from 12 January to 28 February 2017.
By promoting fun and interesting experiences happening in the city, we aim to increase visitation to the city through a wide reaching advertising campaign, incorporating outdoor, radio, print, online and social media.
We’re looking for:
o    Interesting outdoor spaces: alfresco, rooftop, temporary or pop-up
o    Hospitality: special summer menus, drinks or desserts
o    Retail: summer markets, beauty or food products
o    Tours and experiences: tour operator or local attraction with a summer program or schedule
o    Events: being held across the municipality in January or February 2017
By completing a quick expression of interest (EOI), your information could be used in our promotions*, including:
o    Social media activities on Facebook (254,000 likes), Twitter (212,000 followers) and Instagram (29,000 followers)
o    Weekly enewsletter (32,000 subscribers)
o    What’s On website and social hub (14,000 daily visitors)
o    What’s On blog (50,000 visitors per month)
o    Promotional videos
o    Radio and digital advertising
EOIs are due this Monday 7 November.
Questions? Please contact the Marketing team on or 03 9658 9658.

* Participation is free. All content selected is at the editorial discretion of City of Melbourne. All eligible content will be promoted.