Sunday 21 May 2017

Digital Advertising To Overtake TV

According to a study by a leading investment adviser, digital advertising will overtake TV spend for the first time in 2017.
As traditional forms of advertising wane, digital advertising, particularly social media advertising is on the rise. Global digital advertising is expected to reach US$205 billion this year while traditional television will reach US$192. According to an article in AdNews, eMarketer predicts that digital advertising will equate to 54% of all media budgets in Australia while TV spend will hit just over one-fifth of media budgets.
Social media advertising is growing strongly (up 51% in 2016) and is expected to overtake newspaper advertising by 2019. Out of home advertising (advertising that reaches the consumers while they are outside their homes like the example in our photo) and radio are expected to show growth.

FOOTNOTE: Fairfax Media is reporting that Woolworth's Big W brand has halved its advertising expenditure as it battles falling sales.

22/05/2017 08:24:25 Digital ad spend "Whilst QVM is not a big ad spender on TV, we are making significant shifts in our promotions and advertising budgets towards digital and non-traditional media such as outdoor advertising, publicity particularly with online media, and radio which is great for "immediacy communication and call to action. Traders will start to see a significant increase in digital advertising over the next 12-18 months as we try to more effectively target relevant customers in a more engaging way. We are currently recruiting for a digital marketing manager to bring the expertise we need to this key area of our customer strategy. More to come. " - Mark Scott, GM Customer Engagement QVM
Thanks for the input Mark - Ed