Many consumers are concerned that the perfect appearance of food at supermarkets means that a lot of “imperfect” food is being dumped somewhere in the process.
In recent years some supermarkets have made a feature of selling “less than perfect” food. Usually the “less than perfect” bit relates solely to appearance. Knobbly potatoes, disfigured carrots, and strange shaped fruit are just some examples. In all these cases the essential nutrition of the food is unaffected.
Tesco in the U.K. have just sent a wave of relief through U.K. apple growers by announcing that this year’s crop, slightly blemished by unseasonal frost, will make it to their shelves.