Friday 27 January 2012

Latest Online Fashion Craze

BeachMint is a new technology start-up which has received $millions in financing for a unique retailing idea.
BeachMint liaises with celebrities (sometimes two) who work with a well known fashion entrepreneur to create unique items which are shipped at regular intervals to subscribers. Subscribers have the choice of accepting or returning the item with free shipping both ways. Goods are priced to give significant savings off retail.
BeachMint launched its first vertical, JewelMint, in October 2010, pairing actress Kate Bosworth with her stylist Cher Coulter. Each month the duo select or create pieces of jewelry that get delivered to subscribers, who pay $30 a month for pieces that the company says would normally retail for a multiple of that price. Other Mint launches have included Mary-Kate Olsen and Ashley Olsen with T-shirts, Jessica Simpson and a Beverley Hills skin expert with a skin care range, and Rachel Bilson and Nicole Chavez partnering with shoe stylist Steve Madden.
The company is reporting huge growth.