Friday 17 January 2014

Instant Messaging Replaces SMS

In the UK more messages are now sent by instant messaging apps like Whatsapp and Snapchat than traditional SMS. And this is part of a global trend.

Generally, instant messaging apps require smart phones and can only be used if the particular app is on the sender’s and the receiver’s phone. But, because they are free, instant messaging apps are leading the race. This trend may have implications for retailers as they communicate with their customers.