Friday 17 January 2014

New Cafe Concept Charges By The Minute

A new concept out of London has turned the cafe industry on its head by charging 3 pence (around 5 cents) per minute for time spent at their tables.

Everything in the cafe is free including tea, coffee, biscuits, toast, and fruit & vegetables. It is all pretty much self serve and customers are given a big clock to put on their table so they can keep track of time. The idea addresses the problem of maximising profit from every seat in the house. It is a global problem for cafes that customers tie up space for hours, often using free wi-fi but only purchasing a cup of coffee.

Industry commentators have called the idea a gimmick that is unlikely to take off in Australia.