Friday 21 February 2014

New Lighting To Guide Supermarket Customers

Finding items in your supermarket seems to get harder and harder. We know this is a deliberate ploy by supermarkets to get you to walk past as much produce as possible during your shopping trip. But Phillips have come up with new retail lighting that just may make things easier.

Imagine a mobile phone app that reads the overhead lights to determine your in-store position then directs you to the location where you can purchase your needs. Let’s say you key in BBQ lamb chops. The app will direct you to the meat section, possibly via the sauce aisle with a special offer on tomato sauce. Phillips call this “light based communication”.