Times are tough for some market traders but that is not something we want to tell customers. So how do we impress our customers, and look like we are making a million dollars every day?
1. Appearance – traders may remember the trader some years back who dressed in a suit and bow tie at his stall. That may not be appropriate for your product range but if you can wear something that relates to your product range that is great, and good advice is to dress up, rather than dress down.
2. Appearance 2 – of course it is not just personal appearance that counts, but the appearance of your stall and the value you place on your product range that sends a wider value statement.
3. Attitude – millionaire traders are likely to be happy traders so a big welcoming smile and friendly attitude go a long way.
4. Attention to customers – Sam Walton once said, “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”
5. Be busy – standing at the back of your stall and reading, or even worse, playing with a mobile phone, shows an idle mind. Idleness and success don’t go together.
6. Change – retailing is essentially about moving stock. Make it look like your stock is moving. Change displays, add new products, and show old products in a new way.
7. Invest in yourself – show the customer that you are in for the long haul. Business cards, websites, mail-outs, all add to the positive impression you create.
8. Detail – we know that attention to detail is a hallmark for many successful entrepreneurs – Richard Branson, Steve Jobs, Oprah Winfrey etc. Your customers will never get tired of you doing that little bit extra to get the sale.
9. Be bold – successful entrepreneurs take (considered) chances, try new ideas, and think outside the square.
10. Get a good night’s sleep – ok we pulled this one off the internet, but according to a leading image consultant, a good night’s sleep gives you the healthy glowing skin that many millionaires show.
This list could be longer. Feedback and ideas are most welcome.