Our recent article about category focus drew some comments from our last remaining fabric seller in J Shed, Lana.
Lana wanted to make the point that many things have changed about our market and in the case of fabrics it is not just that we now have far fewer traders. Lana has had to change her focus from a predominantly local clientele to tourists seeking unusual fabrics including uniquely Australian Aboriginal designs. She says she now has the largest range of aboriginal design fabrics in Australia.
Local housewives are less likely to buy inexpensive fabrics to make dresses at home while tourists looking for unusual fabrics have helped fill the gap. Fabrics are an easy pack item for plane travellers which also helps.
Nothing stays the same in retailing except perhaps a retailers search for more customers.