Promotional innovation is one thing but asking your customer to wee on your catalogue is surely one retailer going too far.
Ikea invites customers who might be pregnant (add discrimination against men to this complaint) to wee on a page of their catalogue to reveal a special offer. The page advertises baby cribs and according to a promotional video, if the customer is pregnant, a discounted price appears. The customer simply takes the catalogue into their nearest store.
Three things -
1.Not sure I want to be the shop assistant who serves that customer.
2. This must be a slow news day.
3. No- we don't want feedback on this article.