Building
construction is an inherently noisy, dirty operation but in retailing areas
there are ways of reducing the impact and that can be important for business.
The
first stages of Shed renewal at QVM are taking place in C Shed and there have
been complaints from Traders about the appearance of the construction zone - wire
fencing, vehicles, construction equipment, rubbish and noise are all part of
the scene.
There
is an argument that activity of this nature can be an attraction, and that
presenting a see-through to nearby trading areas is better than a blank wall
but maybe they are just excuses for minimising costs. In this case the activity
is not very attractive (see photo).
Shopping
centres go to great pains to disguise construction areas, leave the focus on
surrounding operating areas, whilst explaining what is happening, and creating
an expectation of good things to come.
Our
situation is a little different because it is not just one or two closed shops
but whole areas that are under construction. Signage is the key. Ideally we
would give customers a quick clear explanation of what is going on and then
guide them to where they wish to go. Current signage does all that but only if
the customer is up close. From a distance it is simply an unattractive area
that will confuse.
Traders
are suggesting we can do better.
