Retailers all around the world are struggling to adjust to the “new consumerism”. Some are down-sizing, some are expanding. Some are focussing their efforts online, some are tweeking their traditional communication channels. Some are waiting for things to turnaround, while others are “getting out there” and making changes.
This is no time for knee-jerk reactions. It is time for considered action with a fair amount of bravery. It is a time for leadership. Strong leadership from the Board will ensure another key ingredient for success – inspired participation from traders.
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