Sunday 26 November 2017

Is This The Ultimate Experience In Retailing

The Museum of Ice Cream is a new venture in the US that takes experience shopping to a new level and uses a most delicious format but we think we have an alternative at QVM.

The US store celebrates Ice Cream and is all about having a fun time in the process with dipping pools of sprinkles, tastings, and fun museum style displays. Tickets to stores in Los Angeles, Miami, New York, and San Francisco are generally sold out. Did we say tickets? Yes, you pay around US$38 for a visit. The concept is reminiscent of the Legoland Discovery Centres here in Melbourne where a visiting fee is charged for the experience.

And we can’t help but think that this raises a whole set of possibilities for QVM – 

A Museum of Sausage.

A Museum of Fish

A Museum of Creative Entrepreneurs

We think we could be on to something here. While the Museum of Ice Cream concentrates just on product, we can concentrate on the product and the people for a whole new take on retail experience. That is definitely worth an admission fee.