Sunday 27 October 2019

Personalising For Every Trader

A new portable printer start-up came to our attention this week, and in this world of personalising for retail, we thought this could be an opportunity that every Trader might consider.

Personalising has been a big thing since gold foil printing and diamond tip engraving were introduced decades ago. The ability to make your product that little bit special with a personalised message or logo has added value for many retailers.

More recently laser engraving has become popular and some of our Traders at QVM have installed laser machines. At least one of our Traders has a business built around personalising leather goods with stamping of names or initials.

The problem with these methods is that they generally require specialised equipment but the portable pocket sized printer featured in the article below is a general use printer that can print on a variety of surfaces including cardboard, leather, metal, plastic, fabric, wood, textured surfaces, and even skin.

It may be wise to see how the reviews come in after the product launch but this is certainly one to keep an eye on.