Wednesday 21 November 2012

Click Frenzy Crashes

The much hyped equivalent to "Cyber Monday" has crashed in its first introduction to online Australian shoppers.

Click Frenzy is a joint effort by Australian retailers who are emulating the famous US event. The Click Frenzy website launched Tuesday evening and unfortunately crashed within minutes as demand from shoppers exceeded the capacity of the website.

David Jones, who are not part of Click Frenzy, attempted to hijack the event with their own specials launch on Tuesday afternoon but their site also crashed.

The lesson for Australian retailers is clear - customer demand is obviously there - just get the technology right to take advantage of it.