Thursday 28 March 2013

Walmart Shows Off Customer Technology

Walmart's huge store network requires very sophisticated back room technology and it has helped make them the largest and arguably most successful retailer in the world.

But the latest innovation from Walmart is directed at in-store convenience for their customers and it involves the ubiquitous iPhone. Their new iPhone self checkout option is being tested in 14 markets and allows customers to scan products on their phone as they place them in their cart, and then totals up for the checkout. The customer pays and goes.

Walmart has strong online competition from the likes of Amazon, but when the world’s biggest retailer takes on technology innovation, everybody needs to watch out. Combining the best of technology with a satisfying in-store experience is one way Walmart stays on top.