Sunday 3 March 2013

South Melbourne Market’s SO:ME Concept

South Melbourne Market opened its own String Bean Alley with the opening of a new retail concept within the market called SO:ME – “SO:ME Space is a new retail concept, bringing together the best of emerging and established designers in an innovative environment for the purpose of brand growth, experimentation and development.”

Here is the link to their website -

03/03/2013 20:56:21 So:me Looks as if the designer pop up stalls at South Melbourne are not so new, if anything we were about 8 months behind on this "initative". It appears that it was launched on the 30/11/2011. So they've had a bit of a head start on our SBA. Wonder how they''re doing? And whether theres any lessons there for us.