Friday 5 April 2013

Do You Own A Smartphone - And Do You Use It?

Time for some key statistics -
-       Google’s +1 button is used 5 million times a day. Source: Huffington Post
-       There are 2.7 billion “likes” per day on Facebook. Source: Digital Trends
-       The Ford Explorer Launch of Facebook generated more traffic than a super bowl ad. Source: SMBPlans

The statistics for digital communication are mind-boggling and focussing on smart phone usage in Australia is equally impressive.
-       In June 2011 roughly 25% of the Australian population had a smart phone. By June 2012 that figure was 49% and now it will be considerably more.
-       78% of smart phone users check their email on their phone. Source: Business Insider.
-       94% of Australian smart phone users have used their phones to research a product or service. Source: Google Blog
-       63% of Australian smart phone users have performed a search after seeing an offline ad. Source: Google Blog

And the use of social media is becoming a very significant marketing tool.
-       Tourism Australia's Facebook page is the largest Facebook page in Australia and the most popular tourism destination page on the planet. Source: European Travel Commission.

QVM customers are using smart phones to shop. For QVM Traders, using a mobile device (smart phone or tablet) to post on social media and communicate with your customers via mobile telephone and email just makes good business sense. In fact, if you want to be competitive, it is essential business practice.

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